When people search for dental services in your area, you want your website to be at the top of the list. Many people believe that good search engine optimization (SEO) means overstuffing keywords or producing computer generated content.
However, these are no longer what Google and other search engines look for when searching for specified content. Quality content revolving around what your practice has to offer is the best way to ensure high rankings in search engine results.
You don’t have to be a marketing genius to know how to get your dental practice noticed in search results. There are a few simple steps you can take to optimize your website to generate more traffic and ultimately reach out to more patients.
Identify the right keywords.
Use a keyword tool to identify the highest ranked keywords related to your business. You’ll also want to identify the keywords with the lowest competition. Using these keywords throughout your content and online advertising will help improve your SEO rankings.
Another way to identify keywords is by thinking about what kind of questions people are asking when searching for products or services that might direct them to your site. For dental services, many people use location-specific search terms, like “Dallas dentist” or “teeth whitening services in Dallas.”
You can use Google Analytics to view the organic search terms that are already bringing people to your site.
Have a consistent NAP across all digital channels.
NAP stands for Name, Address, and Phone Number. You want to make sure that you are being consistent in the way you describe this information, as well as your company descriptions, across all directory listings, social media channels, and on your website.
Creating a company profile on each major search engine with identical NAP information can help your SEO rankings. The major search engines you want to be on are Google, Bing, Yahoo, and Yelp.
Use the information gathered from your keyword research when developing the NAP and company profile information for these sites.
Ask for customer reviews.
Search engines like Google and Yelp allow customers to rate and share reviews about a business. These ratings and reviews are available to be viewed by prospective patients.
When it comes to health care, many patients prefer to do thorough research when looking for the right health service provider. Having a plethora of positive reviews is a great way to stand out from the competition.
You can ask patients to review you practice in the office or simply send out an email to current patients asking them to review your services. Be sure to provide them with a link that directs them to exactly where they need to go to write a review.
Create a company blog.
Search engines pay attention to sites that are constantly producing new content. Creating a blog and writing in it regularly is a great way to get more traffic on your site. Use your keyword research to identify topics that your audience want to hear about. For more blogging tips, check out: Blogging Tips for Dental Professionals.
